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The Purloined Letter: Ball to Hed

“Ya know what, challenge me! Please, challenge me to go out and just in spite of you bailing, I’ll make a better wheel, a cooler wheel, a more dynamic wheel, a lighter and faster wheel - thanks very much for inspiring me!” he said. “I’ll send [Steve Hed] a thank you note!”



—Michael Ball, on Steve Hed refusing to sponsor Rock Racing


***

From the desk of
MICHAEL BALL
Rock & Republic
Rock Racing

To:

STEVE HED
Hed Cycling Products

Dear Steve,

Hope your doing good. PSYCH!!!…
  • January 11, 2008, 7:20am

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